I was walking through a Japanese market a while ago and came across this product. I had no idea what it was so I went home and did a little research. Apparently, BB Creams are huge in Korea and many different brands make this product. It's kind of a cross between a tinted-moisturizer and a foundation with many benefits. Skincare and makeup in one product. I bought this one from Nanoce (honestly because the packaging was the most appealing).